Hey! I'm Will


A web & print designer, developer, and e-commerce specialist.

My passion is to help small businesses achieve big results online.


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About Me

My introduction

I'm a Freelance designer specializing in personal & e-commerce website design. I have been building websites most of my life, and enjoy learning about different types of businesses and how they operate. willpower.codes has really formed me as a developer, through clients with specific aspirations and clear direction always challenging me to learn more and venture into new platforms/tech!

I have strong background in using Adobe software: especially Illustrator, Photoshop & Premier. I am capable of producing both vector & raster designs for a multitude of applications around the internet and through printed media. Working with HD content to create awe-inspiring video content is one of my favorite jobs to do.

I have always been inquisitive about e-commerce web tech and worked with a number of different platforms including WordPress & Shopify/BigCommerce. I can code in many languages including: HTML, CSS, Liquid, JavaScript, Python and Java. I am very interested in finding new ways to implement fresh frameworks and technologies and stayed tuned to other designers to learn and collaborate.

15+ Years
experience
30+ Completed
projects
06+ Companies
worked with
Download Resume

Skills

My technical aptitudes

Frontend development

More than 15 years

HTML

95%

CSS

80%

JavaScript

75%

React

60%

Designer

More than 10 years

Photoshop

95%

Illustrator

80%

Sketch

65%

WordPress

90%

Canva

95%

E-Commerce

More than 6 years

E-Commerce
(Shopify/BigCommerce)

90%

Omni-channel Marketplace Selling

85%

Search Engine Optimization (SEO)

75%

Brand & Product Copywriting

95%

PPC Ads
(Google, Meta, etc.)

80%

Email Marketing, SMS/Newsletter

80%

Qualifications

My journey
Education
Work

Graphic & Web Design Coursework

AA: Business Administration
Pueblo Community College
2005-2006

HTML, JavaScript & Web Dev Coursework

BA: English Language
University of Colorado - Boulder
2007-2009


Web 2.0 UX Design Cert.

Microsoft
2015

SharePoint & Cloud Tech in Web Dev Cert.

Microsoft
2016


CSS & HTML5 Web Dev Cert.

Microsoft
2016

Web UI Design and Dev

San Jose State University
2017

willpower.codes

Freelance Web & Print Designer
Founded LLC, various projects
2007-2012

Microsoft

Business Administrator
Engineering Team Websites & Event Promotions Design
2012-2018


access.mobile

Executive Assistant to the CEO
Brand, Marketing & Ad Design
2019-2020

Little Colorado LLC

Marketing Manager
Brand, Website, Marketing & Social Media Design & Management
2020-2022


willpower.codes

Reformed LLC to offer services for Web & Print Design, Web Development, E-Commerce, PPC Ads & Social Media
2023

Services

What I can do for you

Website Design

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Website Design, Web Development & Webmaster-on-Retainer Services.

  • We meet and discuss your needs.

  • I conceptualize & develop the front end of your website.

  • Web pages are developed with rich content.

  • I think about the user experience and make it intuitive.

  • I position your branding and highlight your message.

  • Your needs are met, and wishes granted~.

  • Webmaster services to save you a lot of time updating your website!

E-Commerce

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Fully-featured E-Commerce Stores.

  • We discuss the needs of your store and select a platform for backend.

  • Product catalog & collections built, metafields instantiated.

  • Design of front page, product page, About, cart, checkout.

  • I create or leverage your company branding and incorporate your message.

  • You will get tours and training meetings to learn your new store inside and out.

  • I will assist you with your setup, sales tax liability, and payments.

  • Apps and custom development modules your store may want or need.

  • Multi-channel marketplace & wholesale setup for your products.

Marketing

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Marketing your product(s).

  • PPC (Pay Per Click) Ads (Google, Meta, TikTok).

  • Display Advertisements.

  • Social Media Management and Content Creation.

  • Email newsletter / marketing campaigns.

  • Influencer & Affliates Coordination.

SEO

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Optimizing your presence on the internet.

  • Website speed optimization.

  • SEO (Search Engine Optimization) for your website & product pages.

  • Image optimization for your website & campaigns.

  • Ranking analytics & strategy.

Brand Design

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Get the assets you need to tell your story.

  • Logo Design.

  • Branding Colors, UI/UX, Typography.

  • Media & News Feature Pages/Materials.

  • Stationery, Letterhead, Business Cards.

  • Email Signatures, Employee Branding, Swag/Merch, Communications Branding.

Print Design

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Print it out and get it in front of people.

  • Business Cards.

  • Posters.

  • Brochures.

  • T-shirt/Apparel Designs.

  • Newspaper/Magazine Advertisements.

  • Flags, Yard Signs, Decals, Signicades.

  • Invites, Announcements.

  • Resumes/CVs.

Portfolio

Some examples of my work

Modern Websites

Responsive web design that adapts to devices, browsers & all resolutions. Animated interactions and engaging UI. Clean and minimal design to draw the eye where you want it.

Examples

Brand Design

Logos, Letterhead, Media Pages, Signatures, Communications. Storytelling through brand image & color pallet packages.

Examples

E-Commerce Stores

Shopify, BigCommerce, Ecwid. Delivering product & SEO first E-Commerce design. Full back-end knowledge and store setup for tax & legal liabilities.

Examples

Testimonials

Clients say the best things about my work!

Kuna, Regional Manager of Zipcar Hawaii

Resume & LinkedIn Design Client

I got so much interest after the redesign of my resume & LinkedIn, that I have two jobs now. I was able to break into management and remote work. I truly feel like so many doors have opened for me. Thanks so much!

Ashley, Button & Bug

Shopify E-Commerce Website

My customers were absolutely thrilled by the new design, and I am thrilled by the power of my store. I was trained and able to ask my questions as needed, what a relief! Definitely so much better prepared than my last experience, and I have a handle on my own store finally! I'm so grateful for all the added SEO and front page/about work. Your attention to detail on products was fantastic. Thanks!

River, Music Director & Instructor

Business Cards

My entire business really turned around because people would always want to hang onto my card. I was able to leave some everywhere I went and organically promote myself. I have so much work now... I don't know what to do with it. Thanks so much!

Noelle & Bill, Little Colorado

E-Commerce Website, PPC, Marketing, and Social Media Client

Will has done so much for us. We are omni-channel marketplace capable, we have strong PPC Ad campaigns generating new leads and sales, our social media has never looked better, and our website is a dream come true. We really felt like we could trust Will to do anything we needed.

Sara, access.mobile

Webmaster, Digital/Print Ads, Media Page, and Letterhead

Will did everything we asked him to and more!

Contact Me

Get in touch.

Call or Text Me

720-583-4787

Email Me

w_martin@outlook.com

LinkedIn

https://www.linkedin.com/in/will-martin1986/

Location

Denver, CO