About Work Services Skills Contact
Available for new projects

Premium Web Design & Strategy. Your Dedicated Technical Partner.

Full-stack web designer and developer with 15+ years building websites, brands, and digital systems for SMBs and solo founders. High-quality results without the agency price tag.

See My Work Get a Free Quote
Will Martin
Will Martin
Denver, CO · willpower.codes
15+ Years Building
50+ Projects Done
5 ★ Client Rating
10+ Platforms
WordPress· Shopify· Drupal· Airtable· HubSpot· Salesforce· Zapier· Figma· Adobe Creative Suite· ChatGPT / Claude AI· Webflow· Squarespace· WordPress· Shopify· Drupal· Airtable· HubSpot· Salesforce· Zapier· Figma· Adobe Creative Suite· ChatGPT / Claude AI· Webflow· Squarespace·
About

Building the web since 2007

I've been building websites and digital brands since 2007: freelancing, working in-house at startups, and doing enterprise-level project work at a Denver digital agency. Today, I specialize in helping small businesses and independent entrepreneurs get the kind of polished, high-performing web presence that used to require a big agency budget.

I build with modern tools and AI-assisted workflows that keep quality high and timelines short. Whether you need a five-page brochure site or a full e-commerce operation, I handle the full stack: strategy, design, development, copy, and launch.

15+ Years Building
10+ Platforms
50+ Projects
Work With Me
Experience
2023 - Current
Technical Sales Engineer / Digital Project Manager / Service Desk
Fruition, Denver Digital Agency
Scope and sell complex web projects through technical discovery and AI-powered RFP evaluations, scopes, and proposals. Build full-stack internal tools to automate workflows across the software development lifecycle. Deliver expert web support across WordPress, Drupal, and Shopify, and manage projects end-to-end from kickoff through launch.
2020 - 2023
Marketing & Administrative Manager
Little Colorado, Denver
Owned the full digital presence of a growing e-commerce brand: website design and development, online advertising, social media, and custom internal tooling for inventory tracking and performance reporting. Managed all marketing, partnerships, and day-to-day business operations.
2019 - 2020
Executive Assistant to the CEO
Access.mobile, Denver
Built and maintained a custom CRM tool, managed website updates, and created branded marketing materials for a tech startup. Coordinated executive operations and a week-long international company retreat.
2012 - 2018
Business Administrator
Microsoft, Mountain View
Supported engineering teams at one of the world's largest tech companies. Contributed to team websites and event promotion design while managing communications, executive support, and operational logistics across the organization.
2007 - Present
Freelance Web & Print Designer
willpower.codes, Denver
Custom websites, logos, print ads, and magazines built with a focus on conversions. Advertising strategy via Google Ads and social media, graphic design, social content, and photography for SMBs and entrepreneurs across Colorado and beyond.
Portfolio

Featured Work

A selection of projects spanning web design, brand identity, e-commerce, and AI-assisted apps.

Crema Coffee
View Gallery
Web
Crema Coffee Roasters
Custom WordPress site with brand integration, e-commerce setup, and on-page SEO.
Homeroom
View Gallery
Web
Homeroom
Small business website redesign with updated copy, photography curation, and SEO structure.
Sodura
View Gallery
Web
Sodura
WordPress CMS build with WooCommerce, custom fields, and Salesforce lead capture integration.
Button & Bug
View Gallery
E-Commerce
Button & Bug
Shopify storefront with custom theme, optimized product pages, SEO, and owner training.
Little Colorado
View Gallery
E-Commerce
Little Colorado
E-commerce redesign with omni-channel marketplace setup, PPC campaigns, and social media management.
Little & Brave
View Gallery
Brand
Little & Brave
Logo design and brand identity system with color palette, typography, and usage guidelines.
Toss Up Sports
View Gallery
Brand
Toss Up Sports
Logo system and brand identity for a sports entertainment startup.
Memory Chests
View Gallery
Brand
Memory Chests
Logo and full brand identity for a keepsake product brand, print and web ready.
Business Cards
View Gallery
Print
River Music - Business Cards
Custom card design that became an organic referral tool, driving consistent new bookings.
Simplecons Lookbook
View Gallery
Print
Simplecons Lookbook
Product catalog and print-ready lookbook design for a lifestyle brand.
Browse Full Portfolio Gallery
Services

What I Can Do for You

From a single landing page to a full brand overhaul, I cover the full spectrum of web and digital design.

🌐
Website Design & Development
Custom websites built on WordPress, Shopify, or plain HTML/CSS. Mobile-first, fast, accessible, and structured to convert visitors into clients.
🛍️
Shopify & E-Commerce
Product-focused storefronts with clean UX, optimized checkout, multi-channel marketplace setup, and hands-on training so you own and run your store confidently.
⚙️
WordPress & CMS Build
Theme customization, plugin integration, and full builds on WordPress, Drupal, or Webflow. Your content, your control, no developer dependency.
🔗
Integrations & AI-Powered Workflows
Connect your site to Salesforce, Zapier, HubSpot, Airtable, and more. Build custom AI tools and automations that eliminate repetitive tasks and scale your operations.
✏️
Brand Identity & Logo Design
Logos, color palettes, and brand systems that give your business a professional, consistent look across every touchpoint, print and digital.
📈
SEO, AIO & Paid Ads
On-page SEO, AI-driven content optimization, WCAG 2.2 AA accessibility audits, and paid advertising on Google and Meta. Get found, stay found, and convert at every stage.
How It Works

My Process

A clear workflow from first call to launch day, with no surprises along the way.

01
💬
Discover
We talk through your goals, your audience, and what success looks like for your project. No commitment required.
02
📐
Plan
I map out scope, timeline, and deliverables. A clear proposal with flat pricing, so you know exactly what you're getting.
03
🔨
Build
Clean, well-structured code and thoughtful design. Regular check-ins keep us aligned and feedback rounds are built in.
04
🚀
Launch
QA testing, accessibility review against WCAG 2.2 AA standards, and go-live. CMS training and ongoing support available after launch.
Skills

Tools & Expertise

A broad but practical skillset built over 15+ years of real client work across platforms, industries, and project types.

🖥️ CMS & Platforms
WordPressShopifyDrupal WebflowSquarespaceBigCommerce
💻 Frontend & Dev
HTML / CSSJavaScriptPHP Tailwind CSSGit / GitHubREST APIs WCAG 2.2 AAAccessibility Remediation
🤖 AI & Automation
ChatGPT / ClaudeCursor AIZapier n8nAirtable AutomationsAI App Building
🔗 Integrations & CRM
SalesforceHubSpotAirtable MailchimpGoogle AnalyticsGoogle Tag Manager
🎨 Design Tools
FigmaAdobe PhotoshopAdobe Illustrator Adobe InDesignCanva
📈 Marketing & Ads
Google Ads / PPCMeta AdsEmail Marketing SEO / CopywritingSocial Media
Testimonials

What Clients Say

Real feedback from clients across web design, e-commerce, branding, and print.

★★★★★

"After the redesign of my resume and LinkedIn, I landed two jobs. I broke into management and remote work. So many doors have opened that I didn't know were available to me."

Kuna
Kuna
Regional Manager, Zipcar Hawaii · Resume & LinkedIn Client
★★★★★

"My customers were thrilled by the new design, and I am thrilled by how my store performs. I finally have a handle on my own store, and the attention to detail on the SEO and product pages was fantastic."

Ashley
Ashley
Button & Bug · Shopify E-Commerce Store
★★★★★

"Will has done so much for us. We are omni-channel marketplace capable, our PPC campaigns are generating strong leads, and our website is a dream come true. We truly felt like we could trust Will with anything."

Noelle & Bill
Noelle & Bill
Little Colorado · E-Commerce & Marketing
Contact

Let's Build Something Together

Ready to get started or just have questions? Reach out and I'll get back to you within one business day.

📞
Phone / Text
‪(720) 282-9804‬
📧
Email
w_martin@outlook.com
📍
Location
Denver, Colorado
💼